The "Stonewall Haul-idays - 12 Days of Giveaways" campaign was a successful marketing effort that ran for the first 12 days of December. The campaign involved partnering with a diverse group of food bloggers, bakers, and lifestyle influencers to feature Stonewall Kitchen gift sets and run giveaways on the influencers pages, targeting their followers. The campaign was successful because the influencers chosen were already fans of the brand and had worked with the company in the past. I deliberately selected influencers with a wide range of engaged fans varying from 10K to 175K followers. This approach to influencer marketing is particularly effective in today's digital age because it allows brands to reach a wide audience and build trust and credibility by working with influencers who already have a loyal following. Additionally, understanding and juggling a large multi-influencer campaign requires strong communication and coordination skills to ensure that each influencer's audience is being reached effectively and that the campaign is running smoothly.
Campaign Objectives: reach new audiences with their gift sets for the holiday season and gain new engaged followers that are interested in the brand. Through partnering with influencers, the campaign aimed to increase brand awareness and drive sales during the holiday season.
Responsibilities for this Campaign
Organize influencer partnerships
Manage campaign budget
Handle all communications
Direct brand voice and content
Design custom social media graphics
Manage campaign and engagement
Maintain positive connections for ongoing partnerships
Content
Campaign Results
Total Cost: $24,075
Total Impressions: 1.12 Million
Followers: +1,750
Profile Views: +185%*
Engagement: +527%*
“Link in Bio” Clicks: +303%*
All of the gift sets featured in the "Stonewall Haul-idays - 12 Days of Giveaways" campaign were sold out by the conclusion of the holiday selling season. To view all content related to the campaign, search the hashtag #stonewallhaulidays on Instagram.
*compared to previous period