MINDY’S
EDIBLES
logo design | packaging design | brand concept
Myself, along with a few other designers created various logo and packaging concepts for a new Chicago based, high-end, marijuana edibles brand. The photos below show my initial sketching and brand concept. My design was chosen as the final and I became the lead designer on the project which included tasks such as: finalizing the logo, color and packaging variations, iconography, adding regulatory information, and preparing it for print.
Initial Concepts
“The client was an edgy, well-known pastry chef in Chicago. She wanted a strong brand that did not feel too feminine. I decided to use traditional tattoo styles and fonts as my inspiration for this line.”
