Graphic Design: Branding & Print

Branding, packaging, and print design are all crucial elements in creating a successful experience. Understanding the client is essential for creating a cohesive brand identity and packaging design that accurately represents the company or product. However, understanding the target audience is also crucial in maximizing the effectiveness of the product or client. By understanding the target audience, the designer can create branding and packaging that appeals to and resonates with the intended audience. For example, a packaging design intended for a young, trendy audience will be different from one intended for an older, more conservative audience. In addition, understanding the target audience also helps in determining the appropriate materials, colors, and typography to use in the design. By understanding both the client and the target audience, the designer can create branding, packaging, and print design that effectively communicates the message and resonates with the intended audience, ultimately increasing the chances of success for the product or client.

Packaging Projects

Branding & Print Projects